In its latest "US Games 360 Report 2017" report, research firm Nielsen shared some interesting statistics regarding the public awareness and current popularity of Microsoft"s upcoming response to Sony"s PlayStation 4 Pro.
This is, of course, to be expected at this early stage of development for the console, especially given that it does not even have an official title yet. There was, however, some rather optimistic news regarding the potential success of the console on its release too, with purchase intent relative to awareness among both groups being superlative.
With only 14% of the gamer population being aware of the console, it speaks volumes that almost all of them (13% of the population) are interested in purchasing the console upon its release. While this may seem like a small amount, it is a stark contrast to the Xbox One and PS4, which may feature high awareness ratings of 72% and 77% but whose purchase intent quickly fall to 17% and 21%, respectively. While Project Scorpio may not be as well known as the current generation of consoles, it would seem that those aware of it are definitely keeping their eyes peeled. As Microsoft launches an official marketing campaign nearing the console"s release, these numbers may well increase even further.