Pint-sized console drops in price ahead of the arrival of the DS.
The price point of the Game Boy Advance SP is to drop to $79.99 in the United States later this week, according to sources at US retailers, with a cut in Europe expected to follow in the coming months. The $20 cut should help to stimulate sales of the handheld device in the run-up to Christmas, but more importantly, it will position the GBA SP on the market relative to Nintendo"s forthcoming DS handheld, which is set to launch in the USA later this year.