Nintendo of America"s vice president of sales and marketing, Reggie Fils-Aime, has been laying down the law on the company"s new DS handheld at the 8th Annual Ziff Davis Electronic Gaming Summit in California. In a wide ranging speech, Fils-Aime had a great deal to say on the advent of Nintendo"s new DS system and how and why it will conquer the known world.
Fils-Aime began by drawing a distinction between how Nintendo viewed the advent of new technologies and its difference in approach to historical rivals, saying: "The distinction is this: while we"ve steadily improved the technology of Game Boy, Nintendo has never considered itself in the technology business. We are in the entertainment business." Bold words indeed and it"s a point well made, but then Fils-Aime went on to detail how he saw the upcoming launches of both the DS and Sony"s PSP, focussing on why he thought the DS would embody the vital "wow" factor...