Microsoft will not be running its traditional European Xbox press event this year, a spokesperson for the company confirmed to gamesindustry.biz this afternoon. Instead, offices in individual territories will run their own smaller events to showcase games to each country"s press and trade.
"We officially won"t be doing a European X04 this year," a spokesperson for Microsoft UK told gi.biz. "Instead we"ll be focusing on individual countries. So in terms of UK we"ll have a showcase event with our key games - Halo 2, Fable, Jade Empire, Forza [Motorsport] - but we won"t have one big European event."
Previous X0- events have seen Microsoft transport journalists, publishers, developers and trade figures to glitzy locations in Europe, where the platform holder has unveiled new software, studio acquisitions and made other key announcements, as well as inviting attendees to try out new software.