Mobile phone maker Nokia entered a new market on Monday as it unveiled seven new devices, including one that doubles as a game console and takes aim at Nintendo"s teenage hit product Gameboy Advance.
Nokia showed the N-Gage -- its first mobile phone that also allows consumers to play quality games, which are stored and distributed on memory cards, on a color screen.
The device, which will be introduced in February of 2003, is a direct challenge to Japan"s Nintendo, which is expected to sell 12 million units of its Gameboy Advance across the globe this year, according to market research firm ScreenDigest.
Like Nintendo, Nokia said it would also become a games publisher.
Nokia said Sega, a leading Japanese games publisher, will develop games for the N-Gage device.