At the 3GSM World Congress in Barcelona, Nokia"s President and CEO Olli-Pekka Kallasvuo announced a new partnership with YouTube that will allow Nokia customers to view YouTube content on their handsets via broadband links. YouTube is scheduled to launch its mobile site shortly which will pre-edit YouTube clips, encode them in the H.264 compression format and optimize them for mobile viewing.
Nokia has developed new application software called Nokia Video Center which provides a single interface for finding, viewing and storing video on Nokia N-series multimedia phones. To enable YouTube video-on-demand, handsets need wireless LAN or 3G connection capabilities. Nokia"s N95 and the recently announced Nokia N93i provide the links. Although Nokia insisted that both mobile TV broadcast reception (via DVB-H) and video-on-demand via broadband connection will complement each other, the company acknowledged that the two video delivery technologies will not converge on the same Nokia handset until 2008.