Market-leading phone maker Nokia moved to bolster its mobile advertising front today by agreeing to acquire Boston-based Enpocket for an undisclosed sum. Enpocket makes a mobile advertising campaign management and delivery system that uses analytics technologies to draw a bead on consumer interests and deliver mobile advertising via SMS (Short Message Service), MMS (Multimedia Messaging Service) and video. Nokia, based in Espoo, Finland, said in a statement that it plans to leverage Enpocket"s mobile ad platform along with its partnerships with advertisers, publishers and operators, including Vodafone, Telefonica and Pepsi. The multi-billion-dollar potential of putting ads in front of consumers via their smartphones and other Web-enabled gadgets has made locking down mobile ad technologies a key focus for phone makers, content providers and search specialists.
"We believe that mobile advertising will be an important element in monetizing those services for our customers and partners," Nokia Chief Technology Officer Tero Ojanpera said in a statement. "Enpocket"s mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market."