The mobile carrier, O2, has announced that it has boosted its 4G capacity in almost 400 tourist spots around the UK. It’s not uncommon to go to some of the remote areas in the country only for you to lose all data coverage; with its £32 million upgrade, O2 has fixed this issue in some of the more popular tourist destinations, including several beaches.
Some of the sites that have just received 4G include St James’s Palace, Madame Tussauds, LEGOLAND Windsor, Portreath beach, Luskentyre beach, Dunvegan Castle, Talisker Distillery, and Dornoch beach. The announcement comes at a time when 92% of Brits are planning to holiday in the UK this summer, rather than go abroad. The change in holiday behaviour comes at a time when people are unsure what’s happening with Brexit and when there’s a heightened focus around air travel and its environmental impact.
Discussing the rollout of more 4G spots, O2’s COO Derek McManus, said:
“British holidays should be about trips to the seaside, long walks and exploration. We’ve upgraded our network where people need it the most this summer, to ensure British holidaymakers will be able to share their summer with holiday selfies, use Google Maps to navigate the best hiking spots, and compare local restaurant reviews.”
Aside from making holidays a bit more enjoyable, the added connectivity in the area is likely to boost the tourism and hospitality sector businesses, according to a recent study carried out by O2.