Paramount Home Entertainment has decided to offer its films in both HD-DVD and Blu-Ray formats, becoming the first major content provider to publicly support both next generation media types. With consumers being left to choose a high definition media type, Paramount felt it would best saturate the market with products in both formats. As part of its statement the company said that widespread support for Blu-Ray, particularly Sony"s Playstation 3, was influential in the decision. Paramount had been one of the initial backers for HD-DVD.