Another video game series is being eyed for a film adaptation franchise, this time the Prince of Persia games from Ubisoft. The game has taken off in recent years with at least 3 recent sequels and become a huge hit for Ubisoft. The series has been in discussion for a while with Disney, since Hollywood mogul Jerry Bruckheimer bought the rights in 2004. The Jim Hill Media blog talked about it briefly, stating that "in theory [Prince of Persia] will be Disney"s big action-adventure release for the Summer of 2008." Which afterwards "could then lead to a new hit series of movies for the studio."