Between July 1 and September 30, the Blu-ray Disc Association will offer five free movies to new U.S. owners of Blu-ray Disc players (from any company). The deal applies to the PlayStation 3 as well, but unlike the previous generation of Blu-ray players, Sony"s game console isn"t the cheapest option: Sony"s BDP-S300 is currently on the market for $499 – $100 less than the PS3. Although there are hundreds of Blu-ray movies on the market, consumers may only choose five movies out of a selection of 21. Furthermore, the five movies selected must be from different categories as determined on the offer form.