The land of Blackberries is looking less and less like it these days. Another fruit"s in town.
Shipments of handsets from Research in Motion (RIM) have fallen beneath that of Apple"s iPhones in Canada, according to a new report. RIM moved 2.08 million Blackberries in the Canadian market in 2011, yet Apple managed to outpace RIM with 2.85 million units shipped.
While updated marketshare numbers have not reflected a clear shift of trophy positions between Apple and RIM, it is worth noting that in February, comScore listed their marketshare numbers as 32.6% for RIM and 31.2% for Apple, amongst Canadian smartphone owners. Samsung, purveyor of a horde of Android phones and a smaller serving of Windows Phone handsets, came at a distant third with 11%.
It"s not all bad news for RIM in the past few months, as the recent Playbook 2.0 OS update was released last month to fair reviews. However, RIM needs something earth shattering later this year in September to turn their fortunes around - and of course, by earth shattering, we would hope it doesn"t involve shattering the lives of Blackberry users with another service outage for a few days.