Samsung Electronics has announced that it has reaffirmed its status as a top-five brand, with a brand value of $74,635 million, in Interbrand"s Best Global Brands 2021. With its largest increase in brand value since 2013, the company has maintained this position for two years in a row since first reaching the top five in 2020.
In Interbrand"s list of the Best Global Brands for 2021, Apple ranked first for the ninth consecutive year with a brand value of $408,251 million while Amazon ranked second with a brand value of $249,249 million, Microsoft ranked third with a brand value of $210,191 million, and Google ranked fourth with a brand value of $196,811 million.
CMO of Samsung Electronics, YH Lee stated:
It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013. We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe.
Samsung"s continuous efforts for sustainable development such as its initiatives, the Galaxy Upcycling program, and the use of eco-packaging for TVs, to promote sustainability and campaigns under its CSR vision of "Together for Tomorrow! Enabling People", and its shift to a customer-centric management framework are among the factors that have been instrumental in the company"s growth.
In addition, the launches of innovative products such as the Bespoke selection of home appliances, Neo QLEDs, and Galaxy Z Flip3, and the tech giant"s efforts to lead the development of robotics, automotive, 5G, and AI have also played a crucial role in its growth, according to Interbrand.
The global consulting firm, Interbrand, announced the Best Global Brands 2021 list on October 20, according to which the South Korean tech giant ranked fifth after a 20 percent increase, as compared to last year, in the brand value to USD 74.6 billion.