Samsung is to follow Apple and Sony and launch its own online content download service to promote its digital music players. The revelation was made on Friday by Choi Ji-Sung, the head of the company"s digital media division. Choi said the service will be launched domestically and overseas shortly, though no firmer timetable was given.
Choi indicated that the motivation behind the service"s launch will be to allow the company to compete more effectively with Apple"s iPod. Samsung"s players, he said, are better than Apple"s, though Apple has sold many, many more digital music devices than Samsung has. He appears to believe that will change when a Samsung-branded content service launches. "Considering that Samsung"s market share is bigger than Apple"s in Asian countries and that the iTunes service is not offered in the region, except in Japan, we definitely have a competitive edge there," Choi said.