Sammy and Sega have announced their projections for growth over the coming years, with the companies, who will merge at the start of next month, hoping to increase profits by 40 per cent by FY 2007. The firms are hoping that their new holding company, Sega Sammy Holdings, will have a group profit of 68 billion Yen (509 million Euro) on sales of 625 billion Yen (4.7 billion Euro) in the year ending March 2007 - representing significant growth over the projections for FY2005.
In the current year, Sega Sammy Holdings expects to report profit for the combined companies of 47.5 billion Yen (356 million Euro) on sales of 520 billion Yen (3.9 billion Euro) - so the 2007 projection represents 40 per cent growth in profits on 20 per cent growth in sales. Interestingly, the companies hope to fuel this growth at least partially through expansion in Europe - with mergers and acquisitions of game studios in this territory being named as a key policy for Sega Sammy going forward.