There has been speculation for quite some time that Snap Inc. would plan to go public. Today, the company got the ball rolling by filing its initial public offering on the New York Stock Exchange with plans to raise $3 billion.
Although the company is most associated with Snapchat, an app that provides messaging, temporary image sharing, and more, Snap Inc. is clearly changing course as their websites states:
Snap Inc. is a camera company.
We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.
Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
Currently, the company only has one product on the market, Spectacles. Unlike a traditional item that can be purchased online, Spectacles first made their debut via a traveling vending machine. While a majority of folks will need to follow the map in order to find out where the wearables might arrive next, those in New York have it a bit easier with a local Spectacles pop-up shop.
Source: The Verge | Pop-up shop image via Spectacles