Microsoft is going from marketing computer programs to making clothes, with a new line of graphic tees dubbed "Softwear by Microsoft." Softwear ... instead of Software. It"s no surprise that Crispin Porter & Bogusky—the agency Microsoft is relying on to make it cool—had a hand in the line of urban geek shirts expected to hit select stores on December 15. Crispin conceived of the collection, the branding and many of the designs, as well as all the marketing materials, an agency representative said.
The line features retro MS-DOS fonts and a Bill Gates mugshot tee. It launched this week with a bash in New York. Microsoft calls it "a clothing line that taps the nostalgia of when PCs were just starting to change our lives..."