Sony is getting ready to directly link its consumer electronics products and considerable movie and TV content libraries. Later this year the company will begin providing video content to PlayStation 3 users via the recently-launched PlayStation Network, and will start a streaming video service for owners of Bravia TVs with a network connection.
"This continues to be one of the clearest opportunities for Sony to leverage its entertainment assets to differentiate its electronics products," said Howard Stringer, chairman and CEO of Sony at a Tokyo news conference. As part of the push the company will increasingly build Internet connectivity into its products. By March 2011, it plans to have network-enabled and wireless capable products available in 90 percent of its product categories, and aims to roll out the video services to key devices by the same date.