The majority of music industry executives agree with Apple CEO Steve Jobs that labels should ditch DRM on digital sales. The four major labels now seem increasingly isolated in their desire for rights-managed online music releases -- and recent reports claim that EMI may join with the prevailing industry philosophy.
Now a report from Jupiter Research claims two-thirds of European music industry execs don"t want DRM, calling them "not fit for purpose," and slamming them for damaging music consumer experience. The survey was conducted between December and January, before Jobs spoke up against DRM technology. It showed that 54 percent of executives surveyed believe current DRM systems are too restrictive, and that 62 percent believe that dumping DRM would boost legal digital music sales.