Key backers of the new Blu-ray Disc optical storage technology turned out in force at the IFA consumer electronics show in Berlin to announce a string of content and equipment offerings.
The flurry of announcements came as the consumer electronics industry prepares for the important holiday shopping season, when manufacturers typically generate their highest sales. With content crucial to the successful take-up of high-definition players, recorders, and game consoles, Hollywood studio executives lined up at a news conference to list the number of movies they plan to launch in the Blu-ray Disc format beginning in November.