From November 2nd to January 2nd, you will be able to get any Xbox One SKU for $50 off, which makes the entry level version $350. That"s cheaper than the Playstation 4 at $400. Microsoft is marketing this as a temporary promotion for the holidays, but that"s just marketing. I have a hard time believing the Xbox One will go back up to $400.
The price drop is long overdue. The Playstation 4 is outselling the Xbox One by a significant margin -- at least 40% -- and the entire gap can be traced to one crucial decision. That"s how thin the line is between success and failure in the console market. You can have a fantastic brand, recruit third party support, obtain exclusives, introduce innovations, ensure wide distribution, spend a lot of money on marketing... and still fail because of one bad decision.
That"s not to say Microsoft hasn"t made their fair few, but can you guess which bad decision I"m referring to? It wasn"t bundling the Kinect, though that was rough because of the $100 price premium. It wasn"t the DRM policies, or the always online requirement either.
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