Back in September, Xbox Europe launched a new TV and cinema advertising campaign called "Cops and Robbers". The ad, features three "robbers" wearing ski masks running away from "cops", holding what looks like a bag of stolen goods. It seems that the commercial inspired some British thieves to "jump in".
United Press International reported over the Thanksgiving weekend that a group of thieves hijacked a truck full of Xbox 360 consoles worth about 750,000 pounds ($1.4 million) in Staffordshire, England.
The thieves, who were believed to be driving a Range Rover and Rover saloon, indicated to the truck driver to slow down. He did so believing that they were informing him of something stuck under his wheels. Once he stopped he was attacked by three men.
The Staffordshire police is asking for witnesses to the hijacking as well as appealing for information from anyone who is offered this merchandise in suspicious circumstances.