Massive Incorporated, the company responsible for many of the in-game ads you either love or hate in your video games, has added THQ to its list of clients. While no upcoming projects or titles were specifically named in the deal, Massive has said it will include the company"s A-list games. Both companies expressed excitement over the deal.
Massive"s technology has been seen in games such as Ubisoft"s Splinter Cell: Chaos Theory and Vivendi"s SWAT 4. Other partners include Coca-Cola, Comcast"s G4 network, GameFly, Honda, the US Navy, NBC, Nokia,
Panasonic, Paramount Pictures, Sci-Fi Channel, The WB Television
Network, T-Mobile, Universal Music Group, Verizon DSL, Warner Bros.,
and XFM Radio.