According to The Vitrue, the top 100 social brands, iPhone has taken the top spot in a list of 100 brands available to consumers. The list ranks a variety of social brands including online markets to hardware to shoes.
Apple has taken 2 of the top 3 spots in a list generated by Vitrue using a unit-less number algorithm, out of 2000 popular brands, by tracking the movement of a brand either of the course of a day, week or months. The Vitrue SMI can tracks and compares the brand with competitors , using a complex methodology that also incorporates social networking, blogging, microblogging, photos and video sharing sites.
The list is compiled to help show marketing strengths and weaknesses overall. While companies can track the progression of a certain product, or determine if the competition is deemed more popular by consumers over other social brands.
A quick look at the top 20 brands shows a massive number of tech related social brands:
- iPhone
- CNN
- Apple
- Disney
- Xbox
- Starbucks
- iPod
- MTV
- Sony
- Dell
- Microsoft
- Ford
- Nintendo
- Target
- PlayStation
- Mac
- Turner
- Hewlett-Packard
- Fox News
- BlackBerry