Virgin Media has announced that more than a million customers will receive a free boost to its M100 broadband package. The rollout, which begins today, will see customers receive an average download speed of 108Mbps – that’s twice as fast as the UK average.
If you’re one of the eligible customers for the speed increase, Virgin Media will send a notification to you once the upgrade has been completed. As this is a gift to users, those eligible will not have to pay any more money than they’re currently paying. It said many customers could see their download speeds double and even increase fivefold for those with lower speeds.
Commenting on the news, Annie Brooks, Executive Director of Connectivity at Virgin Media, said:
“We’re starting 2020 with a broadband bang by rewarding our loyal customers with this free speed upgrade so even more people can experience our ultrafast, future-proof connectivity.
As the UK’s fastest widely available broadband provider, we want to banish buffering and let our customers live without limits so they can do everything they want to online, at the same time, without delay. Whether they’re streaming UHD movies on demand while downloading the latest game, or simply browsing the web, we’ve got our customers covered.”
With the M100 connection, Virgin Media customers will be able to download an HD film (5GB) in just over seven minutes, while Fortnite on Xbox (31.4GB) will download in less than 45 minutes. As more people shift to streaming for TV and game consumption faster internet speeds will be necessary.
Update: Virgin Media provided Neowin with the following comment about the upgrade:
"We want to boost our customers speed from superfast to ultrafast, helping us to drive advocacy and show our customers we value their loyalty and they deserve to be rewarded! Our customers who are currently on an M50 BB package to M100 at no extra cost. All you need to do is to contact our team on 150 from your Virgin Media Home Phone number or 0345 454 1111 from any other phone."