At the end of 2004, US retail giant Wal-Mart talked with leading manufacturers of optical disc drives (ODDs) in Taiwan concerning OEM production of entry-level DVD recorders, according to some Taiwan-based ODD makers. Wal-Mart wants the players priced at US$75-80, and all makers involved in the bidding are currently evaluating the feasibility of bidding on an OEM contract when prices are this low, according to sources at the makers. The target makers include Lite-On IT, BenQ, Quanta Storage, Mustek Systems and Protop Innotech.