Microsoft is about to unleash its $300 million Vista marketing campaign. Can negative perceptions be changed? That"s an answer that can only come from seeing the campaign. Marketing isn"t just enough. Microsoft has to do the right marketing.
According to today"s Wall Street Journal, the advertising campaign will be something like "Windows, Without Walls." Reverse is the situation now. A bunch of walls stand between potential customers and Vista adoption. Reasons are many, with negative perceptions being high among them. "Too many enterprise decision-makers are accepting out of hand all of the fear, uncertainty and doubt being proliferated on the Internet by those who do not know about which they speak," said C. Marc Wagner, a services development specialist at Indiana University in Bloomington.