Microsoft has just released a glimpse into what some of its new advertisement will look like and what message Microsoft is looking to push. It appears that Microsoft will be running with the "Its time for a phone, to save us from our phones" and has put together two different advertisments to show off this new campaign.
The videos (posted below) do not show much about the actual platform but are to build hype for future advertisments. They also show off casual users as well as business users in several different situations. The overall theme is that your current phone is overwhelming and not streamlined enough which makes it a disturbance to your day rather than an aid to get things done.