Going and getting a Whopper will have a whole new meaning, with codes being given out to access online content, according to the deal that Burger King has struck with AOL this week.
No. 2 hamburger chain Burger King and AOL on Monday announced an Internet marketing initiative that would give Burger King customers access to special features in various AOL publishing, broadcast, music, film and online media.
For example, Miami-based Burger King"s customers would be given digital codes with purchases to grant them access to special Internet sites available on several America Online brands and Burger King site www.burgerking.com, the companies said.
Consumers will also be exposed to information about Warner Bros. and New Line movies, Warner music acts and other AOL Time Warner products. They will also be able to pick up AOL software and to read special features from Time Inc. magazines like Time and People, on their Burger King tray liners.