Preliminary Reports Show Xbox Has Taken Europe by Storm
Thousands of gamers lined up at stores in the 16 European launch countries on the evening of March 13 to be among the first to purchase Xbox, resulting in a near sell-out in its first day at retail. Early reports also show a huge demand for games and accessories, with most customers leaving stores not only with an Xbox system, but with several games and accessories. Top-selling games include "Halo," "Project Gotham Racing," "RalliSport Challenge" and "Oddworld: Munch"s Oddysee" from Microsoft® Game Studios, as well as "Dead or Alive 3" from Tecmo, "Max Payne" from Take-Two Interactive, "WRECKLESS: The Yakuza Missions" from Activision and "JSRF -- Jet Set Radio Future" from SEGA®.
"We have been pleased with Xbox sales over its first weekend," said Lisa Morgan, commercial director for GAME and Electronics Boutique. "Hardware sales were particularly impressive on launch day and we"ve seen a good attachment rate covering both first- and third-party games. The strong lineup of day-one games has undoubtedly contributed to a successful console launch for Microsoft."
Microsoft"s replenishment strategy means that a steady supply of Xbox systems will be hitting retail outlets weekly, helping ensure there is enough product to meet current demand. Microsoft expects to ship between 4.5 million and 6 million Xbox systems worldwide by the end of June. Xbox is the only console manufacturer with a European factory (in Sárvár, Hungary), which means stock can reach any retail outlet in Europe in less than three days.