Xbox, the future generation video game system from Microsoft, is celebrating with a new European price. Effective from today, Xbox will retail at an estimated street price of €199.99/£129.99 in the UK.
"We had a great Christmas and firmly established ourselves as the number-two console player in this region," said Peter Moore, Corporate Vice President, Worldwide Retail Sales and Marketing, Home and Entertainment Division, Microsoft. "We outsold some very long-established competition and enjoyed near sell-out status, gaining market share along the way. This price change shows we are not content to rest on our laurels – we will continue to be aggressive in building upon this momentum throughout the year.
Xbox has exceeded the two million console mark in Europe, placing it well ahead of Nintendo"s GameCube.