Yahoo has been trying to reinvent itself in the past few years as a website that offers original content as well as a one-stop site for news and information. In the summer of 2012, the company hired former Google executive Marissa Mayer to lead Yahoo as its new CEO.
Today, Yahoo announced a new redesign of its main page that will begin rolling out to users starting today. In a blog post, Mayer wrote that the new layout was made to make the main page more personalized than before. One of the new features is a news feed with infinite scroll that can be customized to each person"s interest. It"s an element that"s clearly inspired by Facebook"s news feed.
Indeed, Yahoo users can also log into the new version of the site with their Facebook ID to see articles that have been shared by their Facebook friends. Mayer added, "We’ve also refreshed some of what you love most -- including our Yahoo! editorial features, and the daily snapshot into popular trending web searches."
The new Yahoo front page also has some performance improvements, thanks to some unnamed backend changes, and can scale to look good on smartphones and tablets. US residents will begin to see the new Yahoo front page over the next few days; there"s no word on when it will be ready for other countries.
Source: Yahoo | Image via Yahoo