Google"s YouTube will soon give marketers more data about viewership of its videos, so that they have a better understanding of clips" reach and effectiveness at boosting brand awareness and sales. The online video site plans to make more granular metrics available in this year"s second and third quarters, including data about the usage of YouTube videos that are embedded in external sites, said Brian Cusack, YouTube sales team manager.
"YouTube has enormous amounts of data, but not great reporting on that data yet," Cusack said during a keynote speech at the eRetailer Summit in Miami on Monday.