DrunknMunky Veteran Posted November 1, 2007 Veteran Share Posted November 1, 2007 By Kris GraftElectronic Arts CEO John Riccitiello suggests that publishers will soon have to "deal with" the $59 price point for next-gen videogames. With the US videogame industry on track for its biggest year ever at $17-$18 billion in 2007 revenues, it would seem that consumers are just peachy with the current price of next-generation games. But the same kind of complacency and "arrogance" that afflicted ABC, CBS and NBC before cable took over could soon bite videogame publishers who don't take emerging revenue streams seriously, according to Riccitiello. “In the next five years, we’re all going to have to deal with [the current pricing model]. In China, they’re giving games away for free,” he said in a Fortune blog report. “People who benefit from the current model will need to embrace a new revenue model, or wait for others to disrupt.” Fortune said that EA is currently exploring different pricing models as well as venturing into digital distribution. Riccitiello, who was speaking at the Berkeley Haas School of Business, also put in his two cents about media detractors who paint videogames as a harmful pasttime provided by a predatory industry. "Our industry is exceptionally well-controlled. Every game gets rated [by the ESRB]," he said. “The desire by the media to censor games amazes me.” Source: Next-Gen Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/ Share on other sites More sharing options...
Lexcyn Posted November 1, 2007 Share Posted November 1, 2007 I personally think the $60 price tag is too much. For instance, in Canada right now, for some reason our 'next-gen' game price is set at $69 which works out to $79.79 with taxes. That is ridiculous for something that only gives you 'x' hours of enjoyment, not to mention it should be set to the USD price since our money is worth more (but that is a domestic problem). This is why I only purchase a game that lasts for ages, and rent the rest. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961663 Share on other sites More sharing options...
randomnut Posted November 1, 2007 Share Posted November 1, 2007 $60 would be fine if that translated to ?, as that would mean we're paying ?30. At the moment we're paying ?40 a game, so that equates to $80, now that's a rip off. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961665 Share on other sites More sharing options...
dead.cell Posted November 1, 2007 Share Posted November 1, 2007 More than $50 is a rip-off for me, unless it's a "collector's edition" which are usually lame anyhow. (Because we all care about the "Making of.." Bonus DVD :rolleyes:) Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961680 Share on other sites More sharing options...
Napalm Frog Posted November 1, 2007 Share Posted November 1, 2007 That's why I don't buy games any more, I've pretty much stopped playing, too. For the must buy games, for example the Orange Box, I find the courage to spend a bit of cash, but I just wait until Christmas/Birthday. Especially with so many games coming out these next two months. Instead, I've been building up my collection of older games (run like butter on my 8800GTS, lol). It's cheaper, and in the end, I'm just behind a year or two on the gaming scene, so it's not that bad. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961690 Share on other sites More sharing options...
Leo Natan Posted November 1, 2007 Share Posted November 1, 2007 Leo: Industry Must Lower Prices or "Deal With" Piracy. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961694 Share on other sites More sharing options...
Xerxes Posted November 1, 2007 Share Posted November 1, 2007 I'd be more then happy to pay $60 for a game if it translated to AUD. At the current exchange rate, the RRP for games in Australia is AUD$119.95 (~USD$110.76) so we are expected to pay nearly double! Thankfully not all retailers sell their games at this price, with alot of games coming in (roughly) at the AUD$75 (~USD$69) to AUD$99.95 (~USD$92.31) bracket, which isn't as bad but still not great. That is my 2 cents anyway. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961696 Share on other sites More sharing options...
BorgDrone Posted November 1, 2007 Share Posted November 1, 2007 What i find incredible is that they charge ?40 for the Orange box on the Xbox360 and its ?25 for the PC whats with that its the same game FFS. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961699 Share on other sites More sharing options...
sin-ergy Posted November 1, 2007 Share Posted November 1, 2007 ^ yeah I don't understand that either. I'm trying to get used to the $70CDN price tag on PS3 games. :/ Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961711 Share on other sites More sharing options...
DKAngel Posted November 1, 2007 Share Posted November 1, 2007 i find it hard to buy games now as the price tag is usually $AU100+ which is a freakin ripoff Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961713 Share on other sites More sharing options...
neufuse Veteran Posted November 1, 2007 Veteran Share Posted November 1, 2007 thats just stupid... for all it costs to make games (physically on a disc, not the coding) they have outragious profit margins.. I think it was like $1 per game goes into packing, marketing and stamping the discs.... I thought when I saw the Wii games at $29 a game, wow the prices are droping... now this from EA? psh EA is a monopoly to start with anymore... of course they would claim they have to raise prices Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961721 Share on other sites More sharing options...
Smigit Posted November 1, 2007 Share Posted November 1, 2007 I'd be more then happy to pay $60 for a game if it translated to AUD. At the current exchange rate, the RRP for games in Australia is AUD$119.95 (~USD$110.76) so we are expected to pay nearly double! Thankfully not all retailers sell their games at this price, with alot of games coming in (roughly) at the AUD$75 (~USD$69) to AUD$99.95 (~USD$92.31) bracket, which isn't as bad but still not great. That is my 2 cents anyway. Yeah. Although thats mostly just the stores like EB and Harvey Norman. I've basically given up on them for 360 titles besides older ones...I tend to buy online at places like dvdcrave.com.au nowdays or BigW, JB and the likes. I think the fact that between HN and EB they have such a huge grasp on the electronics and gaming market here you see some outlandish price gauging at these places and people still go there. But I agree, on the whole we are getting ripped off. With the current exchange rates theres no reason for XBox titles to be more than $80...maybe $90 tops. Hell PC titles consistently sell cheaper than 360 ones so it's not shipping costs...it's just that so many people are prepared to pay it on the consoles. $120 is completely insane but. What I also hate is seeing so many Australian buyers buying from these expensive places and using the price matching they do. Since they more often than not ring the competitor to make sure the item is in stock before giving you the price match, it seems to me that people should award the people offering the cheaper prices to begin with rather than fighting EB for them to accept it. Some people do it to abuse the 7days returns policy I guess. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961749 Share on other sites More sharing options...
WelshBluebird Posted November 1, 2007 Share Posted November 1, 2007 It depends on the game. I'm more than willing to spend ?40 on games like Bioshock (which I got for ?30 though) and Orange box. But then you get other games like the FIFA series, that although I do like, I don't think the ?40 (?50 rrp) pricepoint is acceptable. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961784 Share on other sites More sharing options...
DrunknMunky Veteran Posted November 1, 2007 Author Veteran Share Posted November 1, 2007 But then you get other games like the FIFA series, that although I do like, I don't think the ?40 (?50 rrp) pricepoint is acceptable. ?25 from Play for both the PS3 and 360. Offer ends at midnight tonigh:p :p Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961797 Share on other sites More sharing options...
CelticWhisper Posted November 1, 2007 Share Posted November 1, 2007 Last time I paid $60 for a game (Lunar: Silver Star Story, PSX) I got a soundtrack, a cloth map of the game's world, a hardcover instruction manual, and a "Making of" special disc. If they want me to pay $60 for the base game, they can go take a flying leap. I don't mind paying extra for limited-edition releases when there are bonuses and stuff to sweeten the deal. It's kinda cool from a collector's point of view. But if Extortionist Arts expects me to fork over 60 clams for a case, a disc, a manual, and their good cheer, they've got another thing coming. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961798 Share on other sites More sharing options...
Dick Montage Posted November 1, 2007 Share Posted November 1, 2007 This is why I always buy pre-owned and never really care to have games on release date - just a rip off! EA must "deal with" the fact I dislike most of their games and don't buy them. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961805 Share on other sites More sharing options...
ramsy66 Posted November 1, 2007 Share Posted November 1, 2007 $60 would be fine if that translated to ?, as that would mean we're paying ?30. At the moment we're paying ?40 a game, so that equates to $80, now that's a rip off. I was going to say the same thing. Americans complain about spending $60 on a game, when we spend ?40-50, which is equivelant to about $90. How would you guys feel then?:angry:gry: If anyone pays ridiculous prices, it's us!! Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961806 Share on other sites More sharing options...
SilentMage Posted November 1, 2007 Share Posted November 1, 2007 Game pricing for the Wii has been fairly consistent, from what I've seen. I haven't seen any games for the Wii priced higher than $49.99 (US dollars) brand new. However, the XBox and PS3 games tend to be $5-$10 higher on average. I personally couldn't spend more than $54 (after taxes) on a game unless it came with a slew of collector's goodies. ~SilentMage Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961838 Share on other sites More sharing options...
Nathanael Posted November 1, 2007 Share Posted November 1, 2007 I was going to say the same thing. Americans complain about spending $60 on a game, when we spend ?40-50, which is equivelant to about $90. How would you guys feel then?! :angry:: If anyone pays ridiculous prices, it's us!! Yeah, but europe has outrageous VAT. 20% in my country. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961948 Share on other sites More sharing options...
Lexcyn Posted November 1, 2007 Share Posted November 1, 2007 ^ yeah I don't understand that either. I'm trying to get used to the $70CDN price tag on PS3 games. :/ Oops I misread what you said, lol. In any case, Futureshop/Bestbuy seem to be ripoff central for video games, they sell PS3 games at $69 which translates to $79 with tax. Same with any new XBOX game. Complete ripoff. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588961964 Share on other sites More sharing options...
sin-ergy Posted November 1, 2007 Share Posted November 1, 2007 Oops I misread what you said, lol. In any case, Futureshop/Bestbuy seem to be ripoff central for video games, they sell PS3 games at $69 which translates to $79 with tax. Same with any new XBOX game. Complete ripoff. Yeah, so far I've found EB Games to have the best prices. Although I did pickup Heavenly Sword for $50 at Futureshop. They had a sale thing goin' :) I love EB Games for the used stuff. Why buy new when you can get the same thing half price? :D Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588962015 Share on other sites More sharing options...
HawkMan Posted November 1, 2007 Share Posted November 1, 2007 I was going to say the same thing. Americans complain about spending $60 on a game, when we spend ?40-50, which is equivelant to about $90. How would you guys feel then?! :angry:: If anyone pays ridiculous prices, it's us!! Remember the 25% VAT in Europe. Personally I'd take the slightly higher prices we pay with the VAT and all for all the benefits we get overth US, not to mention to the consumer protection we have over here. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588962236 Share on other sites More sharing options...
Hankyone Posted November 1, 2007 Share Posted November 1, 2007 Leo: Industry Must Lower Prices or "Deal With" Piracy. Amen to that bro Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588962262 Share on other sites More sharing options...
spenser.d Posted November 1, 2007 Share Posted November 1, 2007 I've got no problem paying $60. Every game I have for my 360 has been worth every penny, and I have 9 of them, all of which cost $60 (minus the 2 that were gifts, but they are still worth it). -Spenser Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588962382 Share on other sites More sharing options...
slickice11 Posted November 1, 2007 Share Posted November 1, 2007 Game production costs continue to go through the roof so if you want to continue getting bigger and better games you're gonna have to pay more for them. If you find certain types of games to not be worth their price just rent them or don't bother with them at all. Link to comment https://www.neowin.net/forum/topic/597966-ea-industry-must-deal-with-60-pricetags/#findComment-588962678 Share on other sites More sharing options...
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