google Google

[V-Tech]

Google is always on the hunt for new ways to boost revenue from search ads, the company?s primary money-maker, and it may have just begun to scratch the surface of a huge opportunity. Amid the numerous announcements made during Google I/O 2013, Google said that developers can now create geofenced ads that automatically display in Google Maps when a user is approaches a certain location. So, for example, a Starbucks ad with a coupon might pop up on the screen as a user walks or drives past a Starbucks coffee shop. According to industry watchers, this could end up being a huge deal.

?If you can better target a customer and have a higher ROI (return on investment), then from an advertiser?s point of view the ad prices would certainly go up,? Baird Equity Research analyst Colin Sebastian told InvestorsBusinessDaily. He continued, ?Maps is the only application where advertisements seamlessly blend with content.?

Google hasn?t yet made this new feature available on mobile versions of Google Maps such as Maps for Android and iOS, but it will. Google is also adding a slew of other features like Zagat integrations that will encourage consumers to use Maps more, and that will encourage more companies to build services that utilize Google Maps. According to Google, its mapping solution is now integrated into more than 1 million different websites and services.

As Google expands Maps? capabilities and the service continues to proliferate, creative new ways to serve ads like Google?s new geofence solution have the potential to become key revenue drivers.

http://bgr.com/2013/05/17/google-maps-geofence-ads-analysis/

[Growled Member]

To me it seems that Google Maps is way ahead of everyone else in this field. This just seems like another win for them.

[V-Tech]

To me it seems that Google Maps is way ahead of everyone else in this field. This just seems like another win for them.

I am not 100% sure but I think that they were actually the first to bring a free map service online. And they kept and still keep getting better and better all the time and bring more and more services to maps.

Not sure what Apple was thinking when they decided to give up on Google Maps and decided to make something by themselves and give competition to Google.

Doubt there will be anything better than Google Maps any time soon.