PS4 sales up 380% on back of £149 bundles

[DrunknMunky Veteran]

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PS4 sales up 380% on back of £149 bundles

by Alex Calvin
Thursday, October 6th 2016 at 9:59AM BST

 

Sony’s PlayStation 4 has returned to the top of the weekly UK hardware race following a number of cut-price bundles. 

 

Sales of the console climbed 380 per cent week-on-week, thanks to a 359 per cent boost to original PS4 sales, according to GfK hardware figures for the week ending October 1st obtained by MCV. Overall PS4 sales were 55 per cent higher than Xbox One.

 

However, sales of Microsoft’s machine fell by just 16 per cent, which is impressive considering the 989 per cent spike it enjoyed the previous week.

 

And Xbox One S sales remained 24 per cent higher than PS4 Slim, although PS4 claimed an overall market share of 57 per cent.

 

The PS4 sales spike followed widespread deals by several retailers, including Tesco, GAME, Argos and ShopTo, offering an original non-slim PS4 and a copy of either FIFA 17 or LEGO Star Wars: The Force Awakens for just £149 - £110 short of the RRP. 

 

This was almost certainly an attempt to clear stock of the older machines ahead of efforts to shift the slim console in the run-up to Christmas, and before of the release of the PS4 Pro on November 10th.

 

http://www.mcvuk.com/news/read/ps4-sales-up-380-on-back-of-149-bundles/0173486

[+Eternal Tempest MVC]

End of the years new product / gift shopping starting to heat up.

[Vandalsquad]

Very impressive the S only fell 16% from the week before.

 

Will be interesting to see the head to head sales of the S and Slim head to head once they've cleared all the old inventory out of each.