Fakespot becomes part of Mozilla, bringing trustworthy shopping tools to Firefox

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For close to thirty years, commerce has been at the core of how people use the Internet. Convenience and ease have multiplied over the years as people have benefited from the unprecedented economies of scale emerging from the digital marketplace. This global ecommerce scale-up has also created new challenges for consumers, such as how to make decisions like where to shop, which products to buy for a given need, and which vendor within a store to buy from.

To help sort the good from the bad, people increasingly turn to reviews from other people: star ratings and short written blurbs that we hope are honest reactions from those who have experienced the product or seller. In the best case, user reviews can help us quickly differentiate a high-quality, reliable product from a cheap, unreliable alternative or an unreliable seller. In the worst case, these reviews that we need to be able to trust are actually acts of deception intended to artificially inflate reviews for an inferior product. 

Enter Fakespot. 

 

 

https://blog.mozilla.org/en/mozilla/fakespot-joins-mozilla-firefox-shopping-announcement/