Nintendo Launches New Ads for GBA, Cube


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Nintendo Launches New Ads for Game Boy Advance and Nintendo GameCube

REDMOND, Wash.--April 21, 2004--Nintendo continues the evolution of the "Who Are You?" campaign with new advertising created by Leo Burnett USA for Nintendo GameCube and Game Boy Advance, two of the hottest systems in the video game industry.

"Interviewer," which launches this week and showcases Nintendo GameCube software, features a guy in a therapist's office that appears to be living out the personalities and experiences of characters within Nintendo GameCube games. He is transformed by each game's experience and "becomes" the characters he plays. The campaign is a continuation of the "Who Are You?" theme launched in September, 2003.

Two 30-second and four 15-second versions of the spot feature game footage from titles including EA Sports' MVP Baseball 2004, Custom Robo, Konami's Metal Gear Solid?: The Twin Snakes and The Legend of Zelda?: Four Swords Adventures.

Also launching this week is a new campaign for Game Boy Advance, entitled "Freeboy." Set to the beat of U.K. Dance Act Goldfrapp's "Strict Machine" from the album Black Cherry (recently achieved Gold sales status in Britain), the first of several spots in development visually illustrates how Game Boy Advance has untethered a generation from their gaming consoles and has "freed" them to enjoy Nintendo games anywhere and everywhere. The portable interactive entertainment system allows gamers to explore themselves by changing the world around them. Game Boy Advance can transform ordinary life into an exciting experience. This new campaign is a collision of reality and fantasy. With the help of groundbreaking effects, the ads give viewers a peek into the mind of someone playing Game Boy Advance, illustrating how a player's perspective on the "real" world changes as they play. [sNIP, don't want to steal page views from them]

Source: Active Reviews

I'll post the link again, click here to see the ads.

Couple of good ones ther:):)

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Those are great! (Y) I really like their "Who are you" campaign. :yes:

i agree wit ya on this one...that commerical rox..i saved that commerical on my computer heh

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I'm surprised... the freeboy one beats the one Sony was running a little while back, which I thought was spectacular

it looks like they finally found out how to reach the consumer

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I really agree with everyone here. Freeboy is a masterpiece, it's the perfect way to advertise age-old franchises - too bad it's for GBA.

The interview ones ain't bad either, but in comparison to Freeboy they just aren't as good :)

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I really agree with everyone here. Freeboy is a masterpiece, it's the perfect way to advertise age-old franchises - too bad it's for GBA.

The interview ones ain't bad either, but in comparison to Freeboy they just aren't as good :)

Yeah, it would be nice if they would start pushing more sophisticated commercials for the GC.

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