oddcrap Posted May 31, 2006 Share Posted May 31, 2006 Dell Computers has been banned from showing a television advert that misleads customers over the price of one of its PC systems. The Advertising Standards Authority (ASA) found that the ad breached Committee of Advertising Practice broadcast rule 5.1 on misleading advertising and upheld the complaint against Dell by a member of the public. The decision was taken despite the Broadcast Advertising Clearance Centre (BACC) testifying on Dell's behalf that in its opinion the ad was not misleading. The advert featured a son listing the features of a Dell PC to his father, including the phrase: "Well, it's got a P4 3.46GHz processor, 256MB PCI Express Graphics, 5.1 surround sound speakers." The scene then changed to show the father sitting at his computer followed by a shot of a Dell sales assistant and an advert for the Dell Dimension 1100 which was ?489 but now costs ?399. The customer complained that the advert implied that the Dell Dimension 1100 PC had the specifications listed by the son, when in fact it did not. The BACC said that the father and son sequence was separate to the second part of the ad and that the PC offer at the end clearly listed what was included in the package. However, the ASA was not convinced and told Dell not to show the advert again in its current form. Source: vnunet.com Link to comment Share on other sites More sharing options...
Quillz Posted May 31, 2006 Share Posted May 31, 2006 The 1100 is a very low-end system. The notation alone should imply that it's not going to be a powerhouse and have those specs. But, I can see where the complainee is coming from. Link to comment Share on other sites More sharing options...
Bhav Posted May 31, 2006 Share Posted May 31, 2006 In the UK, Dell also had to change the wording in it's adverts, because they used to say their PCs have Intel P4s but then show the price of a Celeron :p Link to comment Share on other sites More sharing options...
Menge Posted May 31, 2006 Share Posted May 31, 2006 yeh... their ads are SO misleading it hurts :s Link to comment Share on other sites More sharing options...
Shof Posted May 31, 2006 Share Posted May 31, 2006 anyone got a video of this? Link to comment Share on other sites More sharing options...
tekno Posted June 1, 2006 Share Posted June 1, 2006 I remember this commercial. It has been around ( at least in the US ) for quite some time now. Link to comment Share on other sites More sharing options...
FreqFace Posted June 1, 2006 Share Posted June 1, 2006 I remember that advert, and I thought it could be misleading (not to me, but less computer savvy people). A bit late though, the last time I saw the advert was like 6 months ago. Link to comment Share on other sites More sharing options...
Guol Posted June 1, 2006 Share Posted June 1, 2006 Yeh, in this day and age people need to really be careful when it comes to dealing with PC's :no: Link to comment Share on other sites More sharing options...
PL_ Veteran Posted June 1, 2006 Veteran Share Posted June 1, 2006 I don't get the bit about the kid... Link to comment Share on other sites More sharing options...
lnmnky Posted June 1, 2006 Share Posted June 1, 2006 They do it all the time with car adverts. they have "Price listed is not for model shown." Link to comment Share on other sites More sharing options...
bush Posted June 1, 2006 Share Posted June 1, 2006 yeah, a video would be very nice. Link to comment Share on other sites More sharing options...
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