Horror at Sony's depraved promotion stunt with decapitated goat

[DrunknMunky Veteran]

Killing the animal especially for the event is pretty bad, but the contest is the worst part imo.

The game kicks ass though :woot:

[iconboy]

at first i thought that this was another STUPID mistake by Sony. But then i read, it happened in GREECE, NOT THE UK. The culture is totally different there and I actually think its cool that Sony tried to mix it up there with their culture. You can say what you want, but you have to respect another person's culture. Also i want to point out that you have to be 18+ to buy this game and i doubt there was anyone younger than this at the event, so to me it just seems like a bunch of people from western cultures complaining about something that happened on another continent!

btw topless models = alllllwwaayyyssss good.

[Corris Veteran]

What I want to know is, as has been mentioned on many sites readers, why is the only source for this the daily mail?

I'm all for mocking and saying how bad Sony PR is, but all this has come from only one site? and not a word of any of it anywhere else, bit iffy to me, especially since it says the party was held last month and we're only hearing about it now?

[bangbang023 Veteran]

Yeah, I'm thinking this is more satire than anything else.

[Deadlydread]

Yeah, I'm well aware that we eat offal, but it's not "pre-made".

Offal is offal, not some artificially manufactured substitute.

See why it's confusing?

Is the guy trying to say "pre-cooked", perhaps?

If so, then I presume he is contending that the animal has been gutted, and the cavity replenished with cooked offal.

Thats what I meant. :p Do not post when you've been up all nite.... hehe

[Corris Veteran]

Dun dun duuuuuuuhhhh.........

Goatgate: Sony's Side Of The Story

Sony threw a party with a dead goat. You may have heard. Anyways, as the source of the ALARM was the less-than-credible Daily Mail (or to be precise it's Sunday edition the Mail on Sunday), we figured it was best to get both sides of the story before beheading Sony's PR and feasting on their insides. SCEE just got back to us, and (in summary) had this to say:

# The party was held on March 1, and attended by around twenty European journalists (none from the UK).

# The actual article in the Official PlayStation mag was written by a guy who wasn't in attendance; the piece was done on the basis of the party's invite, "which employed a degree of hyperbole in order to encourage attendance".

# The goat in question had already been killed (ie it wasn't killed at the party), and had been sourced from a local butcher.

# The goat's "entrails" were actually bowls of traditional Greek meat soup. At no stage was anyone allowed to touch the goat, nor did anyone eat or drink anything from inside the goat. After the party, the carcass was returned to the butcher.

# SCEE say that they first saw the photo last Thursday and immediately ordered it to be pulled from the magazine, and on Friday Official PlayStation Mag agreed. The magazine never reached general circulation, but subscribers did receive the issue with the offending picture included.

# SCEE closed by saying: "We are conducting an enquiry to establish the circumstances behind the event in order to ensure this does not happen again. We also apologise to anyone offended by the article in the OPSM."

So the party was held nearly two months ago and twenty journalists were served traditional soup. That doesn't excuse Sony - a dead goat is still a bit off - and it definitely doesn't excuse OPSM, but it's hardly the orgy of decadence the Daily Mail and now other media outlets would have you believe, either.

If you're interested, the full SCEE statement is after the jump.

Kotaku

Well that was very underwhelming, lol.

[RightfulSpire]

If you look in newsagents for the Mail on Sunday, they have a picture of this on the front page. That's how I found out about this story, but I googled the story and got it off another site.

I just found the Mail on Sunday's article on their site. http://www.mailonsunday.co.uk/pages/live/a...d=1770&ct=5 WARNING!!! Picture enclosed of the decapitated goat. View at your own risk!

whos the girl...nice paint job on the bra ;)

[spenser.d]

Dun dun duuuuuuuhhhh.........

Kotaku

Well that was very underwhelming, lol.

I could've told you most of that out of pure commonsense.

-Spenser

[Guest]

Sick.... :(

[Rigby]

After the party, the carcass was returned to the butcher.

Can you do that? It's been sitting there unrefrigerated for who knows how long in unsanitary conditions. Sounds like the Sony PR machine is in full swing trying to gloss over a huge mistake.

[jokeripa]

Ok, i don't know about anyone else, but the first and most important thing i see in this shot is not a goat;

http://www.mailonsunday.co.uk/pages/live/a...d=1770&ct=5

zOMG a titty.

[neoadorable]

pretty freakin hedonistic and cynical, even if the paper played it up some. i'd steer clear of using DEATH in my marketing campaigns if i were them.

i applaud GOW2's bold violent content and defying censorship...but using a dead goat is weird to say the least.

goatgate...heh good to see there's still witty people out there. the language in the OP was awesome...offal. i love that word!

[Samn9]

The Daily Mail is the worst newspaper in Britain. The events have been twisted and sensationalised.

[WAR-DOG]

zOMG a titty.

there are two titties!