Apple announces its new triple-lens iPhone 11 Pro

After months of rumors, Apple finally held its annual hardware event today. Alongside of the new iPhone 11, the successor to the iPhone XR, it also announced the iPhone 11 Pro and iPhone 11 Pro Max. Naturally, these are the successors to the iPhone XS and iPhone XS Max.

Apple touted the 5.8- and 6.5-inch screens of the new handsets, which are similar to the ones last year. The OLED screens have a 2,000,000:1 contrast ratio, the brightness goes up to 1,200 nits, and its 15% more energy efficient. Apple is calling it Super Retina XDR.

Of course, it includes the new 7nm A13 Bionic chipset, which is also in the iPhone 11. Apple says it has 8.5 billion transistors, and it's 20% faster. Moreover, it's more efficient with four efficiency cores, and you'll get four more hours of battery life in the Pro, and five additional hours with the Pro Max.

And then there's the camera, which is now a triple-lens system. It includes a 2x zoom lens and a standard lens, like there was before. But now, there's a 0.5x ultra-wide angle lens. All three sensors are 12 megapixels, and two of them have OIS (not the wide-angle lens).

There's a new Deep Fusion feature coming in an update this fall. It uses machine learning to take better photos. As Apple put it, it's "computational photography mad science".

All three of the lenses support capturing 4K 60fps video with extended dynamic range. Once again, the Cupertino firm is promising best-in-class video capture, a promise it usually delivers on. You can also shoot with more than one camera at the same time.

The handsets now come in four colors, including Space Gray, Silver, a new Gold, and the new Midnight Green. Pricing is the same as last year, starting at $999 for the iPhone 11 Pro and $1,099 for the Pro Max. You can pre-order on Friday, beginning at 5am Pacific.