Apple has begun to air two new "Get a Mac" ads that continue to target Microsoft's "Laptop Hunters" ad campaign which has directly attacked Apple's higher prices for PCs. These ads try to quell the idea that Mac's cost more and try to point out, yet again, that Mac's have "superior" functionality and quality.
One of the new ad's called "Top of the Line" features Patrick Warburton - well known for his portrayal of David Puddy from the Seinfeld sitcom. Top of the Line focuses on potential viruses and other "headaches" that may affect PC's, but not Macs. The second ad, called "Surprise" was also posted today featuring a similar message.
Apple is only a few days away from the launch of Snow Leopard, on August 28th, it's latest and greatest operating system that features 64-bit capability, is faster and leaner, offers exchange support and is more accessible than ever, and it's not a surprise that these ads appear at this close to the release.
Top of the Line:
Surprise:
What do you think of the new ads? Let us know in the comments!
You can also watch the videos over at Apple.com in high resolution.
Thanks to forum user and Neowin subscriber Mephistopheles for the news tip
204 Comments - Add comment