Apple Watch series 5 announced with always-on display, starting at $399

Today, Apple announced the Apple Watch series 5 during its special event. The company started by highlighting ways that the Apple Watch has helped save and improve people's lives through features such as fall detection and irregular heart rate warnings. Apple also mentioned that Apple Watch has proven to be useful in medical research, and so it will be launching three new medical research studies which users can sign up for through the Apple Research app.

Then, it introduced the latest Apple Watch model which includes an always-on display for the first time. The Apple Watch series 5 will keep displaying the regular watch face when you're not looking directly at it, just with lower brightness. The new model's display can also automatically adjust the refresh rate between 1Hz and 60Hz, allowing for additional power savings with the always-on display. This means the new Apple Watch maintains the same battery life as its predecessors.

The Apple Watch also features a compass for the first time, so it can tell you which way you're facing in mapping apps. It also features international emergency calling for the cellular models. Of course, it'll also include the new features included in watchOS 6, such as noise level detection and period tracking.

Apple is introducing a titanium casing for the Apple Watch the first time, as well as new customization options, including new Hermes watch bands.

The Apple Watch series 5 is launching on September 20, with pre-orders starting today. The GPS model will start at $399, with the cellular models starting at $499. Apple also announced that the Apple Watch series 3 will now be available for $199.