ATI Branding Takes a Back Seat at AMD

Thanks to a sharp eyed Neowin reader who spotted this press release on AMD.com we can end the speculation on the future of ATI as a brand (or not). The ATI website now redirects to ati.amd.com following the report about 2 weeks ago on ATI personnel having their email addresses changed to amd.com. This prompted a lot of questions as to the future of the brand and now we know that the ATI branding will only carry on Radeon cards. This is an extract from their press release:

On October 25, 2006, AMD and ATI joined forces in a transaction that combines AMD's technology leadership in microprocessors with ATI's strengths in graphics, chipsets and consumer electronics. The result is a processing powerhouse: a new competitor, better equipped to drive growth, innovation and choice for its customers in commercial and mobile computing segments and in rapidly-growing consumer electronics segments.

Headquartered in Sunnyvale, California with centers of excellence around the world, the new company has a combined workforce of approximately 14,900 employees. This transaction breaks new ground for both companies and is expected to provide increased customer benefits in four key technology areas read on..