Microsoft, Namco Bandai and Quiznos have teamed together to bring us the first Pac-Man World Championship in history.
The winner will be crowned world champion by game creator Toru Iwatani, receive 26 years of free Quizinos toasted sandwiches, 100,000 Microsoft Points and a specially designed Pac-Man Xbox 360. A rather boisterous bounty.
The contest will be based on the Live Arcade version of the game and take place between 25th April and 9th May. Those with the highest scores from around the world will then be selected to go to the finals in New York on 5th June.
Two lucky devils will be selected from both Europe and America, joined by one each from Asia, Australia/New Zealand, Canada, Japan and Mexico.
An extra wildcard space will be offered to the winner of the Pac-Man FANatic competition, which lets American and Canadian gamers submit a video to show why they are the most devoted fan on the planet.
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