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Dell pulls in $6.5 million in revenue thanks to Twitter

Companies with Twitter accounts are becoming more and more popular as time passes. Microsoft, Google, and even us here at Neowin use it, to help spread announcements & news. Dell, however, uses it to drive sales, and so, the company has apparently pulled in $6.5M in revenue because of it.

According to Mashable, Dell mentioned that their company pulled in that amount of cash just from Twitter sales alone, though it's only a small percentage of their total earnings. In the last year, Dell managed $60 billion in revenue; none-the-less, $6.5 million is still no laughable amount. The Twitter feed for the company, DellOutlet, simply posts links to brief deals and sales, and with nearly 1.5 million followers, it certainly sees a broad audience.

Having a Twitter account has now become a viable means of getting some decent revenue, so it's understandable that a company would like to have a feed of its own. As Mashable notes, it'll be interesting to see how Twitter begins to cash in on this success; perhaps a paid corporate account, if rumors are to be believed. What do you think, Neowin? Is it good for a company to add this method to their revenue gaining ways, or is there a down side to it?

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