Although CEO Bob Iger plans to give details about the redesigned Disney site at his CES speech next week, the Wall Street Journal already has a broad outline of the new site. The site will allow kids to multitask in a safe Disney environment: video clips, music, games and instant messaging on a single screen. Initially, the site will prevent users from importing any non-Disney content. Disney recognizes this as a problem but wants to find a way to guarantee only safe content can be imported into the protected Disney environment.
Parents will be offered a high level of control over where youngsters go, who they talk to, and even what phrases they can use. An option to control quantity of advertising will not be given. Disney is already looking into "many more advertising opportunities on the new site" including the site being a medium for Disney merchandise. Disney executive Paul Yanover, who is in charge of the redesign, says that the company is "right on time for mainstream America."
News source: Ars Technica
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