UK publisher trade body ELSPA has announced the launch of London Interactive - a week-long games festival supported by a number of key agencies including the Mayor, the DTI and the Visit London tourist board.
The festival will run from August 30 to September 5 next year - roughly the same week as CMP's London Games Week, which was launched as a general banner for events including ECTS and GDCE this year.
ELSPA's event will be focused on the ExCeL conference centre in London's Docklands, and will feature the previously announced European Games Network trade event and the Game Stars Live event.
News source: Gamesindustry.biz
