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Google is now serving ads in search history on Play Store

Play Store ads

Google adds another place to put ads with their April 2023 Google System Updates. While it brings useful updates including Wear updates to improve battery life, improved privacy, and stability for Auto, PC, and Android phones, the update also includes a few ways to push ads to consumers through the Play Store.

Play Store ads

According to the changes posted on its support page, Google rolled out new features to help users discover the apps and games they love. It also writes, phone users will see suggestions for limited-time events and sponsored suggestions next to past searches while starting a new search. You can observe this behavior without any user input, just after tapping on the search bar inside the Play Store.

While the Play Store is filled with ads in every nook and cranny, the only screen without any ads was the overlaying search bar with past searches. Besides ads, it can also show useful highlights for apps and games. These banners will disappear once shown and usually doesn't show a second time.

This update is being pushed out to users with the Google System Updates April 2023 and Google Play Store v35.0 onwards.

Via: 9to5Google

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