While tradition magazines are fighting to keep their heads above water, online magazines are the new hit, but have still yet to prove that they are profitable.
Google has taken the wraps off of its newest play into the online magazine world with Think Quarterly. But this may not be exactly what you are thinking, yes it is an online magazine, but it is not competing with the likes of "The Daily". In fact, it has been pushed out by the UK arm of Google and has a heavy focus on data analysis, not exactly your broad audience magazine. Google defines Think Quarterly as:
A breathing space in a busy world. It's a place to take time out and consider what's happening and why it matters.
Our first issue is dedicated to Data – amongst a morass of information, how can you find the magic metrics that will help transform your business? We hope that you find inspiration, insights, and more, in Think Quarterly.
The online publication has a Google heavy emphasis (obviously since it's being pushed by Google) but does offer up a lot of information about a single particular topic, which for this edition is about data. While the magazine may not be what everyone might have expected from Google, it is full of relevant data that corporations could find useful and beneficial to the decision making process.
20 Comments - Add comment